Long term compounding

In the last few weeks people are debating if Triple Triple Double Double is dead. The T2D3 SaaS growth template is used to measure speed of growth in SaaS so an early stage startup could reach unicorn status fast enough for a VC exit. As AI startups have been growing much faster than that. Maybe good, maybe bad.

What is more interesting for me is how overlooked growing relatively slower for a longer period of time is such a game changer. As an example the company I started in 2013 has been growing about 60% year on year for 12 years. Leading to ~300X growth from the first year (during which we were also profitable and even paid ourselves - very modest- salaries). Over such long period you are destined to have a slow year (Covid in our case) and some fast years (new product launches).

There are many stories of businesses that grew much slower than that but over much longer periods. There’s no single way to do it.

The point is over a long time horizon if you keep executing and growing. You are destined to 100x and maybe 1000x your business. Run in your own race.